Why Same Day Delivery is Largely a Marketing Ploy

LOGO-1-NBCNewsA story on NBCNews.com today offers up this tidbit: "Everyone Likes Same-Day Delivery, Except for the Paying Part." 

I bet.  What I find odd is that the article suggests that same-day delivery has a high operating cost for everyone but Amazon.  This is, of course, ridiculous.  I virtually guarantee that Amazon is losing money on same-day delivery...a lot of money.  But we won't find out until 2016, when they announce yet another round of financial losses in virtually every area of their business except cloud computing and...

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