Amazon Opens Pointless Physical Bookstore in Seattle…But Why?
The Seattle Times, and many other outlets, are reporting that Amazon is opening the company’s first-ever brick-and-mortar bookstore in Seattle. But why? There are a few reasons, some fairly certain, others not so much.
The main reason, if you believe the news, is that they are using the Seattle location to test the validity of their market data in real-world conditions. This is not mere speculation; they have proudly announced that the stores will utilize geo-centric purchasing data from Amazon.com to drive inventory stocking in the Seattle location.
The second reason is purely speculative. And it’s not solely because of the company’s limitless thirst for market domination, although that's very likely a factor. No, it’s probably...