The Ereading Blog

Ebook Subscription Startups…Some People Just Want to Throw Money Away

LOGO-1-DigitalReaderThe always interesting Nate Hoffelder over at the Digital Reader reports that publishing conglomerate Bonnier is starting up an ebook subscription service in Sweden.  Yes, in Sweden.  Since the worldwide pool of people who truly care about ebook subscriptions apparently isn't small enough, Bonnier has decided to narrow the field even more and stick to their home country. 

After I wrote this, I found myself tapping the face of my watch to see how many seconds had passed because I wanted to make sure Bonnier's little venture hadn't already failed before I could hit "Publish".  UPDATE: Nope, not yet.  But keep checking your watches…