Kobo's new point-based rewards system for ebook purchasing was recently announced, and it's…well, ordinary. Not that there are too many ways to re-invent this now-familiar rewards system for retailers. Still, it would have been nice to see something a little more inventive from one of the world's top ebook-only retailers. If you haven't signed up for our free newsletter, you should do so now. We have some unique and exciting plans for programs to reward our future customers at Ereading.com, eComicbooks.com, and our other integrated, reading-related retail sites.