Privacy Policy

LAST UPDATED: March 17, 2015


Privacy Policy

Eread Technologies, Inc.™ dba.®

Eread Technologies, Inc. dba.® ("" or "we") has made this Privacy Policy available to inform you of our policies and procedures concerning the collection, use and disclosure of personal information we may receive from you while you're visiting or otherwise utilizing®.

The Data We Collect

We may collect information about you and your use of our website, and any products, software, data, content, and services offered on, from or through our website (collectively, the "Site"). We may collect personally identifiable information such as your name, email address, IP address, demographic and biographical information as well as other information that does not personally identify you. The following sections describe some of the ways in which we may collect information:

MyShelf™ Registration and Newsletter Subscriptions

We may provide you with the opportunity to register as a site member or subscribe to our newsletter. If you register or subscribe, you may provide information to us and we may collect a wide variety of information about you. Such information may include personally identifiable information such as your name, email address, IP address, demographic and biographical information, payment information, and other data.


Like many websites,® may automatically gather certain information about our Site traffic and store it in log files. We may also use third parties to gather such information. This information may include IP addresses, browser type, Internet Site provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

Cookies® may use cookies to keep track of some types of information while you are using the site.  A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We may also use cookies to automatically collect information about your online activity on our Site, for example, which web pages you browsed, which links you clicked on, or which searches you conducted on our Site. If you choose to decline our cookies, you assume all responsibility for any resulting loss of functionality or access.

Web Beacons (Clear GIFs, Pixel Tags)

We may employ and our third party partners may employ a software technology called web beacons, also referred to as clear GIFs or pixel tags that help manage content on the Site by tracking what content is effective. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users in order to further personalize our Site for our users and to collect a limited set of information about our users. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We also may include web beacons in advertisements or promotional or other email messages or to determine whether messages have been opened or acted upon. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

How We Use Your Information

In general, we may use information that we collect about you to: (i) provide, improve and customize the Site; (ii) conduct research and analysis about your activities on the Site, including your use of, or interest in, different parts of our Site, or products or Sites offered by third parties; (iii) provide customer support and manage your account; (iv) provide you information via email, postal mail, telephone and/or mobile devices about the Site or products or Sites offered by us or third parties; (v) monitor surveys, discussion boards, forums and/or chat rooms provided to you on the Site from us or a third party; (vi) verify your eligibility and deliver prizes in connection with contests; (vii) develop and provide content and advertising from us or third parties customized based on your activity and/or interests; (viii) enforce this Privacy Policy, the Terms of Site and other applicable terms and conditions; (ix) manage our business; and (x) perform functions and activities as otherwise described to you at the time of collection of information.


We may send you information on products, Sites, special deals, and promotions. We may also use your name and email address to send newsletters to you.

We will send you strictly Site-related announcements on rare occasions when it is necessary to do so. For instance, if our Site is temporarily suspended for maintenance, we might send you an email.

Customer Communication

We may communicate with you in response to your inquiries and to manage your MyShelfTM account. We may communicate with you by email or telephone.

Your MyShelf™ User Activity Profile

We may store information that we collect through cookies, log files, web beacons, and/or third party sources to create a "user activity profile" of your preference and activities. We may tie your personally identifiable information to information in the profile, in order to improve and customize our Site and provide tailored promotions and marketing offers for you.

We may purchase marketing data from third parties and add it to our existing user database, to better target our advertising and marketing efforts and to provide pertinent offers in which we think you would be interested. To enrich our user activity profiles, we may tie this information to the personally identifiable information we have.

Conditions under Which We Share Information – Aggregate Information (Non-Personally Identifiable)

We may share aggregated demographic information about our user base with our partners and advertisers. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. This information does not identify individual users and may be used to develop the Site and to target content and advertising.

Third Party Advertisers

Advertisements may be offered through our site by our advertising partners. We may share usage, traffic and other information with our advertising partners for the purpose of targeting advertisements through the site

Our advertising partners may use cookies and web beacons on the site which allow them to recognize a user's cookie when a user uses the Site and to measure advertising effectiveness.

Site Providers

We may share your personal information with our authorized Site providers that may be associated with us to perform functions on our behalf. These functions may include providing customer Site, performing business and marketing analysis, supporting and improving the functionality of our Site, and providing or maintaining contests, surveys and other features offered through our Site. These Site providers may have access to information about you, including personally identifiable information, which they need to perform their functions.

Business Partners

We may partner with third parties to offer you surveys, contests, products and Sites through our Site. When you participate in such surveys or contests, or purchase such products and Sites, you authorize us to share information about you, including personally identifiable information, with such third parties. If you have any questions or concerns regarding how such third parties use your information, please consult the applicable third party's privacy policy. You agree that we will not responsible or liable for any loss or damage incurred in connection with our partnership with such third parties, their activities on our Site, and the sharing of your information with such third parties.


We reserve the right to, and you acknowledge and agree that we may, disclose your personally identifiable information as required by law and when we believe, in our sole discretion, that disclosure is reasonable to protect our or a third party's rights; to comply with a judicial proceeding, court order, or legal process served on us or the Site; to assist in investigation, prosecution, prevention, or taking other action regarding illegal activity, fraud or other wrongdoing, or suspected illegal activity, fraud or other wrongdoing; to protect a user's or a third party's health or safety, such as when harm or violence against any person (including you) is threatened; or in connection with an actual or proposed corporate transaction, such as a merger, acquisition, consolidation, asset sale, divestiture, or insolvency proceeding involving all or part of our business or assets.

Abuse Victims

Notwithstanding any other provision of this Privacy Policy, we reserve the right, but have no obligation, to disclose any your information, including personally identifiable information, if in our sole discretion, we suspect or have reason to suspect, that the information involves a victim of physical, psychological or other abuse, including without limitation elder abuse, child abuse, spousal abuse, neglect, or domestic violence. If we deem appropriate, in our sole discretion, that some information should be disclosed to authorities, we reserve the right to do so. Such authorities may include law enforcement agencies, child protection agencies, or court officials. You hereby acknowledge and agree that we have the right to make such disclosure in our sole discretion.

Links to Other Websites

The Site may contain links to other websites that are not owned or controlled by Please be aware that we are not responsible for the privacy policies or the content of such other websites.

We encourage you to be aware when you leave our Site and to read the privacy policies of each and every website that collects personally identifiable information.

This Privacy Policy applies only to information collected by us.

Age Restrictions

We do not knowingly collect personal information from children under the age of 13 without the express permission of their parent or adult guardian, and in compliance with the Children's Online Privacy Protection Act, any information we may receive from users we know to be under the age of 13 will be purged from our database unless approved by a parent or adult guardian.

Outside of the United States

Any information we collect may be transferred to, stored and processed in servers located in the United States and other countries around the world. This Privacy Policy is intended to cover collection of information on Site from residents of the United States. If you are using our Site from outside the United States, you hereby acknowledge that your information may be transferred to, stored and processed in the United States where our servers may be located. Other countries may have more comprehensive data protection and privacy laws than those of the United States. By using the Site, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes in this Privacy Policy may, in its sole discretion, from time to time, modify or revise this Privacy Policy without notice, and you agree to be bound by such modifications or revisions. The most current version of this Privacy Policy can be viewed at our website. Once posted, our amended Privacy Policy will take become effective on a going forward basis as provided in the Terms of Site, except that (i) unless you agree otherwise, we will use your personally identifiable information in the manner described in the Privacy Policy in effect when we received that information and (ii) if you do not agree with any changes to the Privacy Policy, you may terminate your account and cease use of the Site. Your continued use of the Site after revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of the Privacy Policy.

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